As a child, I always leaned towards The Beano rather than The Dandy (it’s funny how early you start brand loyalties). Every week, I was waiting for the Thursday release so I could go spend 20p on my favourite comic. It’s funny how times change…

In a world of instant demands, the shift towards digital delivery comes as no surprise. Kids now expect instant media: digital photographs on their mobile, music straight on their iPod. Expecting comics on their tablet seems only natural.

It’s a shame the age old tradition of dead-tree comics are phasing out but, equally, reassuring that these established business models are moving with the times, harnessing technology and user trends.