My thoughts along with Sarah Parmenter and Steven Bonner on Pentigram’s clever approach to their 40 year celebratory showreel “The Forty Story”.

With such a diverse and impressive range of clients through the years, the Forty Story is a brilliant approach to create an emotional connection between them all. The images speak volume but the accompanying dialogue and soundtrack set a great tone to the showreel, emphasising the bond Pentagon have built up with their customers and portfolio. It’s a lovely idea well executed.

See what Sarah and Steven both have to say on Is this the best showreel ever made?.