So many of us have online profiles nowadays but with this comes further risk of identity theft.

ALLOW is a new service setup in an attempt to combat just that. By (ironically) giving ALLOW permission to scan your Facebook page, it will generate a risk report of your personal data with suggestions for protection and elimination.

The design is clean and direct (great work from John Oxton there) plus the service could be invaluable to those less aware of the risks of online profiles.