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The Importance of Icons

22 Nov

Today, The Noun Project announced they were opening up submissions for user contribution towards a single, unified language of iconic symbols to represent every noun in the dictionary.

This is a great project, something I’ve considered many times for establishing a common language when it comes to iconography.

Icons are such a powerful design tool when used correctly as it is language-agnostic, independent of translations and conflicting colour theory around the globe. It’s difficult to argue with the meaning of an illustration (unless it’s designed badly).

By creating a unified collection of icons, available to all in an open source/Creative Commons manner, this is allowing designers to establish a common language within design, whether it is in print, screen – wherever. The media is irrelevant. It is a visual language. Where it can be seen, it can be perceived.

It would be really amazing if The Noun Project continues to grow and gain widespread coverage. More designers should contribute towards this project. It’s quite an ambitious project which really could do with more leverage from the design industry but, if enough people can spread the word, there’s no reason why not.

 

Link

Responsive Ad Ranges

17 Nov

Nathan Ford suggests a possible solution to the responsive advert problem Mark Boulton highlighted earlier in the week; introduce a screen resolution range variable to the typical mental model, which now becomes:

range > template > slot > ad

In theory, this approach would allow advertisers and publishers to work seamlessly yet also allow web designers to introduce RWD to large scale projects.

Link

Responsive Advertising

15 Nov

Mark Boulton identifies a fundamental flaw in adopting responsive web design within an editorial context, specifically when it comes to advertisement placement.

As the core revenue channel for most news-based sites, it’s not something that can be taken lightly but, unfortunately, there hasn’t been much movement with adverts supporting RWD. 
Something for the Internet Advertising Bureau to consider in 2012, maybe?

Link

Simple Branding

14 Nov

I’ve been keeping a close eye on US banking startup Simple, specifically as I’m interested in their revolutionary new approach to a stale business model.

Only time will tell whether the startup will succeed and whether it will make it across The Pond but, until then, the thought process behind their recent rebrand is an insightful read.

Link

Why Use Rounded Corners

8 Nov

Interesting thoughts from UX Movement into why rounded corners on user interfaces are easier to process and more aesthetically pleasing than straight lines.