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Project Re:Brief

4 May

Project Re:Brief is an interesting concept from Google, considering how some of America’s most iconic advertising campaigns could be repurposed for the web, especially with the growing mobile audience and responsive web movement.

With such powerful brands like Coca-Cola, Volva and Avis as case studies, it could be quite interesting to see how this pans out.

Link

Spiffing CSS

3 May

If you speak “The Queen’s” English (otherwise known as British), you can type proper spellings of syntax such as colour, centre and transparency then apply the Spiffing CSS pre-processor to convert back to a language browsers understand.

Silly but brilliant. Bravo, Visual Idiot.

Link

Suit Up or Die

3 May

The first edition of Suit Up or Die - an online magazine for male fashion - takes an innovative approach to it’s design with an elegant user experience utilising the “off canvas” design pattern (coined by Luke Wroblewski) with bold photography, typography and grid systems.

I love the direction this has taken. It’s a fantastic use of modern technology and will be interesting to see what uptake will be like on tablets or mobile devices.

Link

Picozu

3 May

Picozu is a smart web application for touching up photographs online (akin to the Flickr UI) using modern HTML5, CSS3 and Canvas techniques.

The UI is pretty slick with familiar graphic application tools at your disposal.

Definitely worth checking out if you’re away from your home desktop but want to make some quick image tweaks.

Incentivising Return Visitors

30 Apr

I just received an email from Statigram – a third party Instagram app for presenting user behaviour statistics – to inform me that my profile data will no longer be updated on a daily basis as I haven’t visited the site for a week.

This is a clever approach to incentivising return visitors.

Rather than let the user’s account lapse or even ignore their existence, a subtle reminder to indicate the service has been running for the last week, waiting for your return, suggests the service is not forcing you to do anything. It is, however, bringing to your attention the data won’t be updated as frequently until you do return.

Have you seen similar friendly emails attracting users back to a service?