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	<title>Si Jobling</title>
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	<link>http://sijobling.com</link>
	<description>Life and thoughts of an Online Architect</description>
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		<title>Gov.UK</title>
		<link>http://sijobling.com/blog/gov-uk/</link>
		<comments>http://sijobling.com/blog/gov-uk/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 12:00:15 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[github]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[uk]]></category>

		<guid isPermaLink="false">http://sijobling.com/?p=145</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p>Last week, the new GOV.UK website was unveiled to the public. Released as an early beta product, it is still very early days but my initial reactions are impressive. Unless you&#8217;re aware, gov.uk is intended to centralise the vast number of UK government websites into a single solution, allowing the general public to quickly access important data [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p><p><a href="http://www.gov.uk/"><img title="GOV.UK homepage" src="http://sijobling.com/wp-content/uploads/2012/02/gov_uk.png" alt="" width="480" /></a></p>
<p>Last week, the new <a href="http://gov.uk">GOV.UK</a> website was unveiled to the public.</p>
<p>Released as an early beta product, it is still very early days but my initial reactions are impressive. Unless you&#8217;re aware, gov.uk is intended to centralise the vast number of UK government websites into a single solution, allowing the general public to quickly access important data without jumping through all the typical hoops.</p>
<p>As part of the project, I&#8217;ve been monitoring the development of the project by following certain individuals of the team on Twitter, including <a href="http://twitter.com/nicepaul">Paul Annett</a>, <a href="http://twitter.com/RellyAB">Relly Annett-Baker</a>, <a href="http://twitter.com/phae">Frances Berriman</a> and <a href="http://twitter.com/garethr">Gareth Rushgrove</a> (to name a few). Each of these guys bring unique talents to the table where Paul is a brilliant UI designer, Relly a fantastic knack for writing web copy, Frances as an evangelist of semantic markup and Gareth&#8217;s impressive coding brain.</p>
<p>What has really caught my attention is the open nature of the entire project. They have been keen to embrace the open source culture of the Web, actively <a href="http://digital.cabinetoffice.gov.uk/">blogging the design process</a> the team have gone through, creating discussion around design decisions as well as leveraging the power of popular online tools. They have published a vast amount of their development on <a title="" href="https://github.com/alphagov" target="">Github</a> to allow other governments to reuse all the code they have created, as well as manage feedback such as feature requests and bugs on <a title="" href="http://getsatisfaction.com/govuk" target="">Get Satisfaction</a>.</p>
<p>It&#8217;s quite exciting to see the evolution of the online presence of the UK Government with pioneers of the Web community, especially with such an open approach. Whilst it&#8217;s only early stages, the results so far have been very promising. It&#8217;s a fantastic opportunity to have such a large platform for promoting open source culture.</p>
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		<title>Rethinking Mobile Registration</title>
		<link>http://sijobling.com/blog/rethinking-mobile-registration/</link>
		<comments>http://sijobling.com/blog/rethinking-mobile-registration/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 13:44:35 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[registration]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://sijobling.com/?p=142</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p>Yesterday, I was discussing the process of mobile registration forms with a colleague from Uganda. He was asking if I knew of a simple way to capture data quickly from mobile devices whilst minimising potential fraud and human error. We know smart phones have become common place in the &#8220;first world&#8221; but technology is not [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p><p>Yesterday, I was discussing the process of mobile registration forms with a colleague from Uganda. He was asking if I knew of a simple way to capture data quickly from mobile devices whilst minimising potential fraud and human error.</p>
<p>We know smart phones have become common place in the &#8220;first world&#8221; but technology is not as advanced in developing countries such as Uganda so relying on mobile apps and web forms are not always an option.</p>
<p>However, one common feature of all mobile phones are contacts &#8211; a digital representation of a person.</p>
<p>Nearly all mobile phones allow users to store basic contact details for an individual. They store common fields such as first name, last name, telephone number, address and date of birth. These devices also have cameras built in so there is potential to attach a photograph of the owner for security reasons.</p>
<p>Additional to this, most mobile phones also offer the facility to send contact cards via email or SMS so there is a method available for data submission.</p>
<p>If a provider required registration prior to activation, a user should be asked to create a new business card containing all their personal details and send it to a pre-defined point of contact (SMS or email). Not only is this allowing instant activation on a reliable data capture mechanism, it is also minimising chance of error as well as validating the origin (the mobile telephone number).</p>
<p>In a world where mobile apps are fast becoming the norm, it&#8217;s easy to forget other audiences where new technology is unavailable. However, this simple approach could revolutionise data capture in a developing world.</p>
<p>What do you think? Is there potential in this process or is it flawed in some way?</p>
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		<title>Ten Faces of a Web Professional</title>
		<link>http://sijobling.com/aside/ten-faces-of-a-web-professional/</link>
		<comments>http://sijobling.com/aside/ten-faces-of-a-web-professional/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 09:49:05 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[12 devs of xmas]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[web professional]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://sijobling.com/?p=141</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://www.12devsofxmas.co.uk/2012/01/the-many-faces-of-freelancing/" rel="bookmark" title="Ten Faces of a Web Professional" target="_blank">http://www.12devsofxmas.co.uk/2012/01/the-many-faces-of-freelancing/</a></p>Before Christmas, I was honoured to be asked to write an article for a new website called 12 Devs of Xmas &#8211; a festive magazine for motivating the Web community to learn something new every day. I decided to take a different angle and focus on the many faces of a typical Web professional, highlighting [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://www.12devsofxmas.co.uk/2012/01/the-many-faces-of-freelancing/" rel="bookmark" title="Ten Faces of a Web Professional" target="_blank">http://www.12devsofxmas.co.uk/2012/01/the-many-faces-of-freelancing/</a></p><p>Before Christmas, I was honoured to be asked to write an article for a new website called <a href="http://www.12devsofxmas.co.uk/">12 Devs of Xmas</a> &#8211; a festive magazine for motivating the Web community to learn something new every day.</p>
<p>I decided to take a different angle and focus on <a href="http://www.12devsofxmas.co.uk/2012/01/the-many-faces-of-freelancing/">the many faces of a typical Web professional</a>, highlighting the broad range of skills required when working as a freelancer.</p>
<p>&nbsp;</p>
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		<title>That Was 2011</title>
		<link>http://sijobling.com/blog/that-was-2011/</link>
		<comments>http://sijobling.com/blog/that-was-2011/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 23:17:30 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[anthony killeen]]></category>
		<category><![CDATA[buy online]]></category>
		<category><![CDATA[daniel newns]]></category>
		<category><![CDATA[derbycounty]]></category>
		<category><![CDATA[franca hood]]></category>
		<category><![CDATA[free tunes for christmas]]></category>
		<category><![CDATA[funky house finesse]]></category>
		<category><![CDATA[motor trade]]></category>
		<category><![CDATA[multipack]]></category>
		<category><![CDATA[oliver ker]]></category>
		<category><![CDATA[premium choice]]></category>
		<category><![CDATA[retrospective]]></category>
		<category><![CDATA[rugby world cup]]></category>
		<category><![CDATA[sam hardacre]]></category>
		<category><![CDATA[tweets for balls]]></category>

		<guid isPermaLink="false">http://sijobling.com/aside/that-was-2011/</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p>As should become tradition every year, it&#8217;s time to reflect on the last 12 months, highlighting the good, bad and pivotal points. The year started with the final stages of Free Tunes for Christmas &#8211; a seasonal music site offering a free dance track for the 12 days of Christmas. Amongst the targeted audience, this [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p><p>As should become tradition every year, it&#8217;s time to reflect on the last 12 months, highlighting the good, bad and pivotal points.</p>
<p>The year started with the final stages of <a href="http://freetunesforchristmas.com">Free Tunes for Christmas</a> &#8211; a seasonal music site offering a free dance track for the 12 days of Christmas. Amongst the targeted audience, this was a huge success proving the age old tradition that free giveaways are a desirable product. One element of the project I didn&#8217;t factor for was the amount of time and resources required to compile the content. <a href="http://oliverker.co.uk/">Oliver Ker</a> did a fantastic job on design and build of the site but the hardest part was confirming musical partners and scheduling releases in a timely manner. If I ever run the campaign again, this will definitely be an area I&#8217;ll allow more time.</p>
<p>Professionally, I&#8217;ve achieved a significant number of milestones at <a href="http://www.premiumchoice.co.uk">Premium Choice</a>, unfortunately more prominent internally.</p>
<p>I&#8217;ve led development of a powerful CRM tool having introduced an Agile project lifecycle, adapting to the rapid growth and changes of business requirements. We have received much praise from the board and staff, even external partners for the business intelligence the application delivers so the project has been a massive success for the company and I have taken great pride from it too.</p>
<p>I&#8217;ve also managed the development of our Buy Online strategy, tailoring the user journey from price comparison sites to final purchase. This has been addressed in a phased approach to ensure we focus on fundamental processes in manageable chunks. All partners involved admire the work and effort gone into the first phase so it bodes well for the next.</p>
<p>We also introduced the first stage of our niche mini-site strategy by creating and delivering a tailored site for <a href="http://www.premiumchoicetrade.co.uk/">motor trade insurance</a>. Whilst it&#8217;s still early days to thoroughly evaluate performance, first impressions are good and all partners feel confident the strategy will be an effective approach for the business.</p>
<p>Towards the end of the Summer, I teamed up with <a href="http://twitter.com/dnewns">Daniel Newns</a> and launched another spin-off <a href="http://rugbyworldcupkickoff.com">sport calendar app for the Rugby World Cup</a> in South Africa. With less commercial appeal than the football world cup, I wasn&#8217;t expecting record traffic but it scratched an itch, especially when I live in the home of rugby football, and certainly proved popular amongst the fans of the game.</p>
<p>In November, I teamed up with <a href="http://twitter.com/nocturnalmonkey">Sam Hardacre</a> and <a href="http://twitter.com/mrqwest">Anthony Killeen</a> to build <a href="http://tweetsforballs.org">Tweets for Balls</a> &#8211; a digital fundraising campaign for testicular cancer. We piggybacked available tools such as <a href="http://giv2.it">Giv2.it</a>, <a href="http://www.justgiving.com">Just Giving</a> and Twitter to raise awareness and money for cancer research, followed by endless multi-channel promotion throughout the month. On hindsight, it wasn&#8217;t a great idea to compete with the popular <a href="http://movember.com">Movember</a> campaign as we struggled to reach our goal of £1,000 but it was still a good opportunity to work with some people I&#8217;ve admired for years as well as create something charitable. I&#8217;m keen to try again next year but focus more on marketing and viral campaigns now the foundations are set.</p>
<p>Tweets for Balls was also an ideal opportunity to venture into public speaking. When I co-found Midlands creative network <a href="http://www.multipack.co.uk">The Multipack</a> way back in 2005, I&#8217;ve always been keen to leverage (sorry!) the platform by building my confidence and find my voice. When we held a <a href="http://www.multipack.co.uk/presents/responsive-web-design/">Show &amp; Tell in November</a> at Birmingham Science Park, it felt like my calling to give it a try. It was by no means groundbreaking but I&#8217;m glad I tried and feedback wasn&#8217;t negative. Read what you will into that but I&#8217;m taking light in it.</p>
<p>Throughout the year, I&#8217;ve continued to produce, broadcast and syndicate my house music mix show <a href="http://www.onephatdj.com">Funky House Finesse</a>. It&#8217;s built quite a loyal fan base over the past 6 years so the biggest highlight for me was reaching the milestone of <a href="http://www.onephatdj.com/archive/2011/11/facebook-800/">800 Facebook fans</a> in October. That count is continually growing so maybe &#8211; just maybe &#8211; we&#8217;ll reach 1,000 in 2012.</p>
<p>Anyone who knows me should also know I&#8217;m an avid Twitter user. Several years ago, I registered the <a href="http://twitter.com/derbycounty">@derbycounty</a> account to accompany my <a href="http://www.superrams.com">Super Rams</a> fan site. It didn&#8217;t get much use but follower counts increased with the popularity of Twitter. Earlier this year, I asked fellow Ram <a href="http://twitter.com/francahood">Franca Hood</a> if she wanted to live commentate from the matches which she jumped at. And, didn&#8217;t she do well. It wasn&#8217;t long before 3,000 more followed and this continues to grow. I really feel there is a tangible opportunity with this model, giving committed fans a platform to engage with real people with similar passions.</p>
<p>All in all, 2011 has been quite a successful year. I&#8217;ve accomplished a number of personal goals but equally seen some less successful moments. As always, I&#8217;ll take note from those errors to find ways to improve but I&#8217;ve got a good feeling about 2012. Here&#8217;s hoping.</p>
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		<title>Realigned Google Bar</title>
		<link>http://sijobling.com/aside/realigned-google-bar/</link>
		<comments>http://sijobling.com/aside/realigned-google-bar/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 08:01:00 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[menu bar]]></category>
		<category><![CDATA[realign]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://sijobling.com/aside/realigned-google-bar/</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><object width="500" height="300"><param name="movie" value="http://www.youtube.com/v/vSIMpFfNLEA?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vSIMpFfNLEA?version=3&hl=en_US" type="application/x-shockwave-flash" width="480" height="244" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>Google are rolling out an update to their generic navigation bar between their popular products, breaking them out of the current dark bar and moving them to a super navigation dropdown from the logo. It does seem like a natural location for the navigation although I often use the logo as a home target (as [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><object width="500" height="300"><param name="movie" value="http://www.youtube.com/v/vSIMpFfNLEA?version=3&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vSIMpFfNLEA?version=3&hl=en_US" type="application/x-shockwave-flash" width="480" height="244" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><p>Google are rolling out an update to their generic navigation bar between their popular products, breaking them out of the current dark bar and moving them to a super navigation dropdown from the logo.</p>
<p>It does seem like a natural location for the navigation although I often use the logo as a home target (as has come convention across the Web).</p>
<p>It&#8217;s also welcoming to see a consistent header height across products rather than the current adaptive header height.</p>
<p>All this lends towards a consistent user experience across Google products.</p>
<p>(via @miekd)</p>
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		<title>The Importance of Icons</title>
		<link>http://sijobling.com/blog/the-importance-of-icons/</link>
		<comments>http://sijobling.com/blog/the-importance-of-icons/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:31:54 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iconography]]></category>
		<category><![CDATA[noun project]]></category>
		<category><![CDATA[open source]]></category>

		<guid isPermaLink="false">http://sijobling.com/?p=130</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p>Today, The Noun Project announced they were opening up submissions for user contribution towards a single, unified language of iconic symbols to represent every noun in the dictionary. This is a great project, something I&#8217;ve considered many times for establishing a common language when it comes to iconography. Icons are such a powerful design tool [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/blog/" title="Blog">Blog</a></p><p><a href="http://thenounproject.com/"><img src="http://farm7.staticflickr.com/6097/6379277589_8b72e7b610.jpg" alt="" width="500" height="315" align="none" /></a></p>
<p>Today, <a href="http://thenounproject.com/">The Noun Project</a> <a title="" href="http://blog.thenounproject.com/post/13158938027/user-submissions-is-now-open" target="">announced</a> they were opening up submissions for user contribution towards a single, unified language of iconic symbols to represent every noun in the dictionary.</p>
<p>This is a great project, something I&#8217;ve considered many times for establishing a common language when it comes to iconography.</p>
<p>Icons are such a powerful design tool when used correctly as it is language-agnostic, independent of translations and conflicting colour theory around the globe. It&#8217;s difficult to argue with the meaning of an illustration (unless it&#8217;s designed badly).</p>
<p>By creating a unified collection of icons, available to all in an open source/Creative Commons manner, this is allowing designers to establish a common language within design, whether it is in print, screen &#8211; wherever. The media is irrelevant. It is a visual language. Where it can be seen, it can be perceived.</p>
<p>It would be really amazing if The Noun Project continues to grow and gain widespread coverage. More designers should contribute towards this project. It&#8217;s quite an ambitious project which really could do with more leverage from the design industry but, if enough people can spread the word, there&#8217;s no reason why not.</p>
<p>&nbsp;</p>
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		<title>Responsive Ad Ranges</title>
		<link>http://sijobling.com/aside/responsive-ad-ranges/</link>
		<comments>http://sijobling.com/aside/responsive-ad-ranges/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 08:13:00 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[mark boulton]]></category>
		<category><![CDATA[mental model]]></category>
		<category><![CDATA[nathan ford]]></category>
		<category><![CDATA[responsive adverts]]></category>

		<guid isPermaLink="false">http://sijobling.com/aside/responsive-ad-ranges/</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://artequalswork.com/posts/responsive-ads.php" rel="bookmark" title="Responsive Ad Ranges" target="_blank">http://artequalswork.com/posts/responsive-ads.php</a></p>Nathan Ford suggests a possible solution to the responsive advert problem Mark Boulton highlighted earlier in the week; introduce a screen resolution range variable to the typical mental model, which now becomes: range &#62; template &#62; slot &#62; ad In theory, this approach would allow advertisers and publishers to work seamlessly yet also allow web [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://artequalswork.com/posts/responsive-ads.php" rel="bookmark" title="Responsive Ad Ranges" target="_blank">http://artequalswork.com/posts/responsive-ads.php</a></p><p>Nathan Ford suggests a possible solution to the <a href="http://sijobling.com/aside/responsive-advertising/" title="" target="">responsive advert</a> problem Mark Boulton highlighted earlier in the week; introduce a screen resolution <i>range</i> variable to the typical mental model, which now becomes:</p>
<p><var>range &gt; template &gt; slot &gt; ad</var></p>
<p>In theory, this approach would allow advertisers and publishers to work seamlessly yet also allow web designers to introduce RWD to large scale projects.</p>
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		<title>Responsive Advertising</title>
		<link>http://sijobling.com/aside/responsive-advertising/</link>
		<comments>http://sijobling.com/aside/responsive-advertising/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 14:30:00 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[mark boulton]]></category>
		<category><![CDATA[responsive web design]]></category>

		<guid isPermaLink="false">http://sijobling.com/aside/responsive-advertising/</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://www.markboulton.co.uk/journal/comments/responsive-advertising" rel="bookmark" title="Responsive Advertising" target="_blank">http://www.markboulton.co.uk/journal/comments/responsive-advertising</a></p>Mark Boulton identifies a fundamental flaw in adopting responsive web design within an editorial context, specifically when it comes to advertisement placement. As the core revenue channel for most news-based sites, it&#8217;s not something that can be taken lightly but, unfortunately, there hasn&#8217;t been much movement with adverts supporting RWD.&#160; Something for the Internet Advertising [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://www.markboulton.co.uk/journal/comments/responsive-advertising" rel="bookmark" title="Responsive Advertising" target="_blank">http://www.markboulton.co.uk/journal/comments/responsive-advertising</a></p><p>Mark Boulton identifies a fundamental flaw in adopting responsive web design within an editorial context, specifically when it comes to advertisement placement.
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<div>As the core revenue channel for most news-based sites, it&#8217;s not something that can be taken lightly but, unfortunately, there hasn&#8217;t been much movement with adverts supporting RWD.&nbsp;</div>
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<div>Something for the <a href="http://www.iabuk.net/" title="" target="">Internet Advertising Bureau</a> to consider in 2012, maybe?</div>
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		<title>Simple Branding</title>
		<link>http://sijobling.com/aside/simple-branding/</link>
		<comments>http://sijobling.com/aside/simple-branding/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 09:44:00 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online banking]]></category>
		<category><![CDATA[revolutionary]]></category>
		<category><![CDATA[simple]]></category>

		<guid isPermaLink="false">http://sijobling.com/aside/simple-branding/</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://www.simple.com/blog/Simple/simple-branding/" rel="bookmark" title="Simple Branding" target="_blank">http://www.simple.com/blog/Simple/simple-branding/</a></p>I&#8217;ve been keeping a close eye on US banking startup Simple, specifically as I&#8217;m interested in their revolutionary new approach to a stale business model. Only time will tell whether the startup will succeed and whether it will make it across The Pond but, until then, the thought process behind their recent rebrand is an [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://www.simple.com/blog/Simple/simple-branding/" rel="bookmark" title="Simple Branding" target="_blank">http://www.simple.com/blog/Simple/simple-branding/</a></p><div><img src="http://www.simple.com/img/blog/simple-branding-post.png" alt="" align="none"></div>
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<p>I&#8217;ve been keeping a close eye on US banking startup <a href="http://www.simple.com/" title="" target="">Simple</a>, specifically as I&#8217;m interested in their revolutionary new approach to a stale business model.
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<div>Only time will tell whether the startup will succeed and whether it will make it across The Pond but, until then, the thought process behind their recent rebrand is an insightful read.</div>
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		<title>Why Use Rounded Corners</title>
		<link>http://sijobling.com/aside/why-use-rounded-corners/</link>
		<comments>http://sijobling.com/aside/why-use-rounded-corners/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 11:48:00 +0000</pubDate>
		<dc:creator>Si</dc:creator>
				<category><![CDATA[Aside]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[rounded corners]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[ux movement]]></category>

		<guid isPermaLink="false">http://sijobling.com/aside/why-use-rounded-corners/</guid>
		<description><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://uxmovement.com/thinking/why-rounded-corners-are-easier-on-the-eyes/" rel="bookmark" title="Why Use Rounded Corners" target="_blank">http://uxmovement.com/thinking/why-rounded-corners-are-easier-on-the-eyes/</a></p>Interesting thoughts from UX Movement into why rounded corners on user interfaces are easier to process and more aesthetically pleasing than straight lines.]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://sijobling.com/aside/" title="Aside">Aside</a></p><p><a href="http://uxmovement.com/thinking/why-rounded-corners-are-easier-on-the-eyes/" rel="bookmark" title="Why Use Rounded Corners" target="_blank">http://uxmovement.com/thinking/why-rounded-corners-are-easier-on-the-eyes/</a></p><div>Interesting thoughts from UX Movement into why rounded corners on user interfaces are easier to process and more aesthetically pleasing than straight lines.</div>
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